SVBC Programme wing started functioning from 07.07.2007, under the leadership of the Chief Executive Officer Sri. K.S. Sharma, IAS.
The programmes were designed to cater to the need of the cross section of the society, though the channel was primarily ear marked as devotional. The programmes designed then were scrutinized by a team of consultants.
Before giving the test signals, the programmes of events and capsuling of programmes were started from 7 th July, 2007 till our President Smt Prathibha Sing Dev Patil formally inaugurated the Channel.
In the beginning the Channel started with hiring the studio of Sarathi and Ramanayudu at Hyderabad. The programme capsulling started at Hyderabad were brought to Tirupati for telecast.
The programmes wing is headed by Chief Programming Officer, whose responsibility is to maintain the credibility and creativity of all the programmes. He will also supervise closely and monitor all the programmes and events. He will be reporting to CEO.
He is supported by Sr. Managers and Managers.
Producers as they are the center of the programmes are supported by other professionals like Cameramen, Editors, Graphic designers and Technical personnel to full fill the task of completing the production.
The programmes are designed as live, events and documentaries, features catering to all sorts of age groups without losing the concept of Bhakti.
We have been telecasting live events from Tirumala.
Suprabhatha Seva, Thomala Seva, Koluvu, Sahasranamarchana Seva, Gantanadham, Kalyanotsava Seva, Dolotsavam, Arjitha Bramhotsavam, Vasantotsavam, Sahasradevalankara Seva, Gantanadham and any other important sevas from Tirumala from time to time.
It is an oblation to lord in the form of performing one’s own art form from Tirumala Graded artists from all over the world are invited to perform in Nadaneerajanm in a planned manner.
All the above Live Events are house holdnames in a Hindu religious family.
In addition to the live telecast of the above sevas SVBC is extending its wings to cover TTD related temples not only in and around Andhra Pradesh but also globally.
Recently the service of SVBC was considerably appreciated by the public in telecasting “Srinivasa Kalayanam” and “ Govinda Kalayanam” wherever it is conducted by TTD.
This is in addition to the telecast of mythological programmes. Conceptualized and produced by our producers.
We have been telecasting serials (In-house) on specific and less well known mythological subjects.
Public interaction programmes:
Dail Your E.O (Executive Officer) :
Every 1 st Friday of the month 8.30 am to 9.30 am - you can talk to The Chief Executive Officer – Live on the telephone and discuss any specific problems on TTD. Genuine suggestions are also accepted and appreciated.
Bramhasri Malladi Chandrasekhara Shastry garu will be clearing the doubts of the devotees in our Hindu Vedasastra puranalu.
Ayurvedhaha Panchamo Vedaha : keeping this in mind we have devised the above programme clearing the doubts of the public on Ayurvedic subjects.
A programme designed for the benefit of the public in the following areas to get the blessings of the lord.
Birth Aniversary, Wedding Aniversary, Shashtipurthy and any similar auspicious occasions.
Cultural Programmes on Fine Arts :
In addition to Music and Dance Programmes we are telecasting programme on pravachanam by eminent Matadhipathis and Peetadipathis.
Docu-Dramas, Padyanatakalu, Pappetshows etc. are also part of our programmes.
Dharma Pracharams :
Any events which has the captions action of the Dharma pracharam has not missed the eye of SVBC.
As part of this effort we are telecasting special programmes on activities of TTD under the title Meetho TTD, Adivo..
Alladivo in a planned a regular basis.